Based on K&A's 25+ years of using, and helping clients implement Customer Relationship Management (CRM) system, K&A believes that most companies already own a CRM system but that over 80% of them are not satisfied with the ROI (return on investment) that they received from their investment in their current CRM system.
Here are the top 5 reasons that most companies experience such a low success rate using the CRM system, based on K&A's experiences:
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