Based on K&A's 30+ years of experience developing, and executing, sales and marketing plans, K&A believes that most companies do not understand how to successfully develop, and execute sales plans.
Here are the top 5 reasons that most companies experience such a low success rate with their sales plans, based on K&A's experiences:
K&A defines "sales" to be the activities that are performed to turn sales leads into customer orders, and commitments.
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