Based on K&A's 25+ years of experience successfully developing, and executing, sales and marketing plans, K&A believes that most companies do not understand how to successfully develop, and execute marketing plans.
Here are the top 5 reasons that most companies experience such a low success rate with their marketing plans, based on K&A's experiences:
K&A defines "marketing" to be those activities that 1) generate sales leads, 2) create awareness of the company's name, 3) create awareness of the company's product line brands, 4) create company and product sales related collateral materials, and 5) maintain the company's web site.
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