The following background information is provided to help executives develop a base level of understanding about the world of sales, and sales management:
- Current Status of the Sales World
- Why Sales Plans Fail
- Why Marketing Plans Fail
- Why Sales Managers Fail
- Why Sales Hires Fail
- Why Sales Forecasts Fail
- Why CRM Systems Fail
- Why Sales Compensation Plans Fail
- Common Sales Roles
- Common Sales Support Roles
- Common Sales Management Roles
- Common Sales Terms
- Components of an Effective Marketing Plan
- Components of an Effective Sales Plan