Based on K&A's 25+ years experience successfully developing, and executing, sales and marketing plan, below are the components that K&A believes are required for an effective marketing plan:
Sales and Marketing Planning Foundation Components
- Definition and consistent use of the Company's Sales and Marketing Terms
- Definitions of the Company's Sales Territories
- Definitions of the Company's Target Markets, Product Lines, and Targeted Account Profiles
- Definitions of the Company's Optimal Sales Processes for each Target Market
- Definitions of the Company, and Sales Opportunity, Qualification Criteria
- Maintenance of a centralized data base of all required Customer and Prospect Information
- Images used for the Company Logo, Company Tag Line, and Company Brands
- Company images used on all signs, letterhead, business cards, web site page background, and email signatures
- Schedule of Milestones, and Targeted Completion Dates, used each year to develop the Company's annual sales and marketing plans
Marketing Plan Components
- Overall Sales Plan by Target Market
- Overall Sales Plan by Product Line
- Overall Sales Plan by Major Account Group
- Overall Sales Channel Plan
- Lead Generation Marketing Plan
- Trade Show Plan
- Advertizing Plan
- Sales Collateral Plan
- Web Site Development Plan
- Marketing Resource Plan
- Marketing Capital Expenditure Plan
- Overall Marketing Expense Budget