Background
Typically companies that desired to develop a professionally looking web site were required to utilize expensive highly skilled and highly technical IT resources, available either internally or externally, to build and maintain the content of their web site.
The drawbacks to this traditional approach are:
- the initial development costs are very expensive and very time consuming
- this approach requires the company to either host the new web site internally, or externally by contracting with an additional third party for web hosting services
- the ongoing maintenance of the web site is expensive because this approach requires the use of the same technical IT resources for making any changes or updates
- the web site content becomes outdated and ineffective because of the costs and efforts required to keep it updated
- consequently, after a moderate period of time, the web site has a negative impact on the effectiveness of the company's sales and marketing instead of a positive impact
This traditional approach also requires two management skills in order to be effective: 1) being able to define technical specifications for the development and maintenance of each web site page, and 2) being able to select and manage the appropriate technical IT resources, and/or third party vendors. From our experiences, only companies that have significant IT management skills can make this traditional approach successful.
Utilizing this traditional approach has resulted in many companies 1) not being able to justify having a professional looking web site, or 2) not being able to keep their web site up-to-date. It is our opinion that all marketing materials, particularly on web sites, needs to be updated frequently or they become "stale" and have a negative impact on sales.
Our Do It Yourself Web Site Services allow any company, regardless of its size or budget, to develop and maintain a professional looking web site in a very cost effective manner.
Overview
Our Do It Yourself Web Site Services are offered jointly with buildmyownsite.com and can include:
- The ability to plan the development of your web site
- The ability to build your own web site
- Assistance developing the design of your web site
- The ability to update/maintain the content on your own web site
- The ability to promote your own web site
- The ability to manage your own web site
Note performing these functions does not require the skills of any specialized technical IT resources.
There are two categories of offerings available: Standard Service Package, and Special Products and/or Services. The price of the Standard Service Package is $250 for a one time setup fee, and $50 for an ongoing monthly service fee. The price of the Special products and/or Services vary based on the product or service purchased.
The setup fee for the Standard Service Package includes:
- Registration of your web site name
- Setup of your web site and account
- Setup of your email addresses
- Loading of your company logo and/or background image
- Choice of nine standard web site Design Theme Templates
- Choice of ten standard web site Color Schemes
- Choice of three standard Input Page Format Templates
- Choice of thirty three standard web page Format Templates
- Access to an extensive (>1000 images) library of images
The monthly service fee for the Standard Service Package includes:
- Access to the software that allows you to directly build and maintain the content of your own web site. Anyone that can use word processing software can easily learn how to use this software.
- Hosting services for 50 pages by a well respected hosting service company
- Five email addresses associated with your web site
- Tools and documentation to help you promote your web site with Internet search engines
- Tools to help you monitor and manage the usage and the content of your web site
- Hotline Telephone Support
Special Products and/or Services include:
- MyOwnCalender for calendar functions
- MyOwnStore for a base level of web order entry functions
- MyOwnStore Deluxe for an expanded level of web order entry functions
- MyOwnDirectory
- MyOwnCampaigns for email marketing campaign functions
- Site Search for key words or key phrase lookup capability
- DesignMySite Services for custom Themes, custom Templates, and/or custom Forms
- Convertmysite for converting existing web pages ($9.95/page)
- Buildmysite for creating the initial set of web pages ($19.95/page)
- Custom Solution Services for custom web development services
- Staff Augmentation Services for contracting web development resources
- Marketing Services for the creation of logos, graphics, corporate images, brand images, content creation, and copy writing
- Marketing Services for the search Engine education and optimization, and Internet market research
- Marketing Services for the creation of flash automation, video, photos, KIOSK, and CD ROM
For more information see www.buildmyownsite.com.